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Telling stories
on any stage

Telling stories
on any stage

I'm a copywriter...and an opera director. For my clients, that means copy that sings with rhythm and clarity. Concepts that rise above the cacophony of competition to captivate audiences. And a creative partner who knows that when it's your story in the spotlight, the stakes are always high. 

GREG SMUCKER
Copywriter/Director

me3.jpg

Telling stories on any stage

I'm a copywriter...and an opera director. For my clients, that means copy that sings with rhythm and clarity. Concepts that rise above the cacophony of competition to captivate audiences. And a creative partner who knows that when it's your story in the spotlight, the stakes are always high. 

My creative sweet spots

Writing with humor

Clients frequently turn to me for marketing copy, radio commercials, and video scripts that engage audiences through laughter and comedic narrative.

Leveraging AI tools

 I'm adept at designing prompts and curating output to ensure that AI-generated copy is clear, accurate, and on brand.

Radio that sparkles

Telling 30- to 60-second stories on radio is a great match for my theater training. Many of the spots in my portfolio are also directed by me.  

Sit-coms with limited words

I write short sit-coms with very limited language for English as a Second Language textbooks, covering the vocabulary that students have just learned in each chapter.

Complex ideas made simple

From high tech to healthcare, I love the opportunity to bring simplicity and clarity to complicated subjects, for both technical and non-technical audiences. 

Readable SEO

SEO pages are vital to finding and engaging audiences, but they often read like auto-generated Mad Libs. I strive to make SEO copy as interesting, informative, and entertaining as possible. 

View my portfolio

Greg Smucker, Copywriter/Director

© 2025 by Greg Smucker. 

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